Deion Sanders showed the world the spark of his influence earlier in his debut season with the Colorado Buffaloes. Apart from bringing millions in revenue to the city of Boulder, Coach Prime also laced a hit collaboration with Blenders sunglasses.
Prime shook the world of sports with his iconic look that also featured his custom Prime x Blenders sunglasses. The eyewear became so famous that it sold $1.2 million worth of units in just a few days after Colorado State HC Jay Norvell’s comments.
However, the Buffs failed to sustain the hype later in the season, which saw a surge in the haters of the college program. And since Prime’s program finished the season on a losing note, the hate on his social media still prevails.
Deion Sanders recently promoted his Blenders eyewear on social media by posting a bunch of pictures of the glasses on Instagram with a caption that read, “I’m happy about 2023 but excited immensely about 2024. Blenders & the PRIME BRAND are taking our game to the next level. I’m probably not supposed to be showing y’all this this soon but y’all are the reason we’re SUCCESSFUL! More Frames, More Styles, More Looks means more of You stealing the Moments. Let’s Grow & Go Together baby.”
Also Read: Who Is Deion Sanders’ Ex-Fiancee Tracey Edmonds? All You Need To Know About the Hollywood Producer
However, it seems the sunglasses didn’t appeal to everyone since one IG user didn’t hesitate to dish his honest opinion by commenting, “Those are the worst design though.” But it seems that his opinion wasn’t received well by the Colorado HC.
Deion Sanders Had a Classy Response For the ‘Hater’
Soon after the IG user’s remark, Coach Prime took to the comment section to personally reply to the ‘hate.’ But the response was as classy as one can imagine.
“You still have time to change your ways and stop hating for free,” Coach Prime wrote back. “At least get paid for it. 2024 is almost here. You have time to change. Yo lady would love that. God bless you.”
Deion Sanders has his own classy ways of dealing with hate, but it seems that such comments will continue to pour in until he finally proves his point in his second season with the Buffaloes.
Blenders Get a Taste of the Prime Effect
With what Coach Prime has accomplished in the past year, it’s safe to say that he alone has changed the game for Blenders Eyewear.
“Just from last year, we’ve sold over 200,000 Deion Sanders pairs,” Chase Fisher, the company’s founder and CEO, told Front Office Sports. “It’s been a remarkable partnership.”
Furthermore, Prime with his incredible influence has alone been responsible for more than $13 million in revenue for the eyewear brand.
Following their successful partnership with Colorado, Blenders has collaborated with several other programs but nothing has been as lucrative as Coach Prime’s CU.
“He’s been a juggernaut the last year and a half, and we’re just getting started with him,” Fisher says of Sanders. “So, we’re excited to see where this can go. He’s definitely responsible for a good chunk from last year.”
Fisher even attended all the home games for CU to absorb the community spirit which contributed to millions in revenue for Blenders Eyewear.
Taking their relationship with Boulder to the next level, Blenders even collaborated with the then 99-year-old Buffs superfan Peggy Coppom making it a first-of-its-kind NIL deal.
Blenders has beautifully captured the community spirit in Boulder and combined it with the Prime Effect to create what is one of the most successful College Football business stories for years to come.