Even though the world knows that Coach Prime’s kids will carry his legacy forward in the world of football, not all his kids made it big on the sporting stage. Deion Sanders Jr., who is the man behind the camera, took a different route toward glory.
For those who are unaware, Deion Jr. is the one running the show backstage. His media company helps document Prime’s everyday life in full detail. While his merch business has raked millions out of the likeness that the Sanders clan has built over the years.
But it wasn’t this simple for him in life. After failing on the football turf, Deion Jr., aka Bucky, had to face the trials and tribulations of life outside the spotlight. He admittedly questioned his relationship with God, until he found early success selling merchandise online after which he started connecting the dots.
During his chat with Darius Sanders on Reach The People Media’s YouTube channel, Deion Jr. spoke his heart out on the difficulties that he had faced in life.
Unlike his brothers, Junior had to figure out his next chapter to the point that he went broke. But surprisingly he gave his mother Carolyn Chambers a big shoutout for helping him through those times.
Deion Sanders Jr. Reveals Mom Carolyn Chambers Went Broke Trying To Help Him
The 30-year-old was extremely grateful for the sacrifices that his mother made in order to see him grow. Despite running out of money herself, she ensured to equip her son Junior to stand up on his feet.
“My mom deserves to do different things,” he said. “My mom wants to go to Egypt to see the pyramids I can’t help do that. My mom needs help paying the bills she has now, she’s broke because she’s done helping me out too much.”
He then revealed how it was she who helped him buy the machinery that would help him create his merchandise. It was Well Off Luxury that kicked off Deion’s interest in understanding the gold mine that he was sitting on.
That said, his struggle did not end just there. He had to sit in till late at night printing and sewing designs which he would then sell with his incredibly genius marketing technique.
Bucky Faked It Till He Made It
In order to sell his product to the masses, Deion Jr. created a ‘fake’ lifestyle around him. Which he then used to attract the eyes of those who were willing to spend for it.
“We would always smile and make shit look good,” Junior said, discussing his early struggles with his friends. “Make shit look opulent, luxury, by just doing different things. You got to fake it to make it. Wearing fake jewelry, doing different things. So we could sell this lifestyle because you’re not selling a product. You’re selling a whole lifestyle.”
Bucky’s incredible manifestation came to life after years of hard work and self-belief. He now uses this incredible success story to inspire his fans online who are suffering similar challenges or are stuck in the struggling phases of life.
What makes Junior’s story different from the rest is that he had a lot of weight on his shoulders and some mammoth shoes to fill being the eldest-born son of Deion Sanders. And even though that could not happen in the sporting world, he is certainly creating shockwaves using his skills with the camera that he coincidentally learned in college, not knowing that he would be making a living out of it by showing the side of Prime Time no one ever knew existed.
Also Read: Deion Sanders Rocks a Classy $2,500 Watch During His Miami Getaway On 4th of July